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Managing Perceived Risk as a Marketing Strategy for Beef in the UK Foodservice Industry / by

Hornibrook, Susan A.

Managing Perceived Risk as a Marketing Strategy for Beef in the UK Foodservice Industry / by Susan A. Hornibrook - [no place] : International Food and Agribusiness Management Review, 2003 - 1 online resource (24 pages )

Subjects--Topical Terms:
Industrial organization
Livestock production

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