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Crescent marketing, Muslim geographies and brand Islam /

Wilson, Jonathan A.J.

Crescent marketing, Muslim geographies and brand Islam / Jonathan A.J. Wilson [and 7 others] - Bingley, United Kingdom : Emerald Publishing Limited, 2013 - 34 pages

Subjects--Topical Terms:
Culture theory
Halal
Islamic marketing and branding
Marketing theory and practice
Marketing
Muslim consumer behaviour
Muslim youth
Nation branding

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