A fine line : how design strategies are shaping the future of business /
Esslinger, Hartmut, 1944-
A fine line : how design strategies are shaping the future of business / Hartmut Esslinger - 1st ed.
Includes bibliographical references and index.
"Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the Greening of planet, Inc -- Design-driven strategies for better business--and a better world -- The factories."
9780470451021 (hbk.).
Industrial design.
New products.
TS 171 / .E85 2009
A fine line : how design strategies are shaping the future of business / Hartmut Esslinger - 1st ed.
Includes bibliographical references and index.
"Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the Greening of planet, Inc -- Design-driven strategies for better business--and a better world -- The factories."
9780470451021 (hbk.).
Industrial design.
New products.
TS 171 / .E85 2009