Strategic customer services : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /
Goodman, John A.
Strategic customer services : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman - 1st ed. - xiv,256p. : ill. ; 23cm
Includes index
9780814413333 (hbk.).
Customer relationns--Management
Customer relations.
HF 5415.5 / .G672 2009
Strategic customer services : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman - 1st ed. - xiv,256p. : ill. ; 23cm
Includes index
9780814413333 (hbk.).
Customer relationns--Management
Customer relations.
HF 5415.5 / .G672 2009