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Essentials of services marketing /

Lovelock, Christopher

Essentials of services marketing / Christopher Lovelock, Jochen Wirtz and Patricia Chew - xxxii,567p. ; ill. ; 27cm

Includes index.

ISBN: 9789810679958 (pbk.).

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HD 9980.5 / . L69 2009

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