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Trump University branding 101 : how to build the most valuable asset of any business /

Sexton, Donald E., 1943-.

Trump University branding 101 : how to build the most valuable asset of any business / Trump University branding one hundred and one. Don Sexton. - xv, 316 p. : ill. ; 24cm.

Includes index.

ISBN: 9780470189009 (hbk).

Subjects--Topical Terms:
Brand name products--Management.
Branding (Marketing).
Corporate image.

LC Class. No.: HF5415.6 / .1255 .S49 2008

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