Islamic branding and marketing : creating a global islamic business /

Temporal, Paul.

Islamic branding and marketing : creating a global islamic business / Islamic branding and marketing. Paul Temporal. - xvii,324p. : ill. ; 24cm.

Includes index.

9780470825396 (hbk).


Brand name products--Management.
Branding (Marketing)--Islamic countries.
Islamic countries--Commerce.
Markets--Islamic countries.

HF5475 / .I74 T46 2011
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