ROI of Social media : how to improve the return on your social marketing investment /

Powell, Guy R.

ROI of Social media : how to improve the return on your social marketing investment / ROI of social media Guy Powell, Steven Groves, Jerry Dimos. - xviii,289p. : ill. ; 24cm.

Includes bibliographical references (p. 279) and index.

9780470827413 (hbk)


Internet marketing.
Online social networks--Economic aspects.
Social media--Economic aspects.
Social media--Marketing.

HF5415.1265 / .P69 2011
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