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The complete idiot�s guide to target marketing /

Friedmann, Susan A.

The complete idiot�s guide to target marketing / Susan Friedmann. - xxiv,325p. : ill. ; 24cm.

Includes bibliographical references and index.

ISBN: 9781592579037 (pbk).

Subjects--Topical Terms:
Market segmentation.
Marketing research.
Marketing.
Target marketing.

LC Class. No.: HF5415.127 / .F75 2009

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