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Going Global: Branding Strategies in the Malaysian Beauty Industry /

Shakila Yacob

Going Global: Branding Strategies in the Malaysian Beauty Industry / Shakila Yacob , Rosilawati Zainol - [No place] : [publisher not identified] , 2014 - 24 pages illustrations

Subjects--Topical Terms:
beauty
Brand Building
Brand name products
Brand name products--Marketing -- Management--Malaysia
Indigenous Knowledge

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