Perception of Non-Muslim Consumers towards Halal Products in Malaysia / by

Farah Raihana Binti Haji Ismail

Perception of Non-Muslim Consumers towards Halal Products in Malaysia / by Farah Raihana Binti Haji Ismail and Kauthar Binti Nasiruddin - [no place] : [publisher not identified], 2014 - 1 online resource (6 pages)


Consumer behavior
Halal food industry--Malaysia
Halal
Non-Muslim
Product safety (Islamic law)
Halal Development Corporation Berhad (HDC)
5.02 Level 5, KPMG Tower, First Avenue, Persiaran Bandar Utama, 47800 Petaling Jaya, Selangor Darul Ehsan
Phone: +603 7965 5489 Email: [email protected]