The Antecedents of Halal Consumption Congruence (HaCC) of Malaysia's Halal Food Products: A Conceptual Approach / by

Mahiah Said

The Antecedents of Halal Consumption Congruence (HaCC) of Malaysia's Halal Food Products: A Conceptual Approach / by Mahiah Said and Faridah Hassan - [no place] : [publisher not identified], 2014 - 1 online resource (11 pages)


Congruity theory
Consumer ethnocentrism
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