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Investigating the consumer behavior for halal endorsed products : Case of an emerging Muslim market

Mubbsher Munawar Khan

Investigating the consumer behavior for halal endorsed products : Case of an emerging Muslim market Mubbsher Munawar Khan, Humaira Asad and Irsa Mehboob - 1online resources (16 pages)

ISSN: 1759-0833

Subjects--Topical Terms:
Consumer behavior
Halal endorsement
Religious commitment

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