The effect of recover satisfaction, severity and psychological contract violation toward boycott in halal violation incident
Nor Asiah Omar
The effect of recover satisfaction, severity and psychological contract violation toward boycott in halal violation incident / Nor Asiah Omar, Nordiana Ahmad Nordin and Muhamad Azrin Nazri - Malaysia: Malaysian Consumer and Family Economics Association, 2016 - 1 online resource (16 pages)
Extract from: Malaysian Journal of Consumer and Family Economics, 2016 (pages 127-142) Includes bibliographical references
Consumer behavior
Halal food industry--Malaysia
The effect of recover satisfaction, severity and psychological contract violation toward boycott in halal violation incident / Nor Asiah Omar, Nordiana Ahmad Nordin and Muhamad Azrin Nazri - Malaysia: Malaysian Consumer and Family Economics Association, 2016 - 1 online resource (16 pages)
Extract from: Malaysian Journal of Consumer and Family Economics, 2016 (pages 127-142) Includes bibliographical references
Consumer behavior
Halal food industry--Malaysia