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Impact of religion on the effectiveness of the promotional aspect of product packages Muslim countries /

Mohammed M. Almossawi

Impact of religion on the effectiveness of the promotional aspect of product packages Muslim countries / Mohammed M. Almossawi - Bingley, U.K. : Emerald Group Publishing Limited, 2014 - 1 online resource (21 pages)

Subjects--Topical Terms:
Cross-cultural marketing
Environmental management
Islamic marketing

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