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Halal certification: implication for marketers in UAE / by

Shambavi Rajagopal

Halal certification: implication for marketers in UAE / by Shambavi Rajagopal, Sitalakshmi Ramanan, Ramanan Visvanathan, Subhadra Satapathy - Bingley, UK : Emerald Group Publishing Limited, 2011 - 1 online resource (19 pages)

ISSN: 1759-0833

Subjects--Topical Terms:
Brand awareness
Consumer behaviour
Islamic marketing

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