Mobile marketing : (Record no. 24226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00804nam a2200289#a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00951 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | HDC |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230623s2006 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750667470 (pbk.). |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | HDC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | .M53 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michael, Alex. |
| 245 #0 - TITLE STATEMENT | |
| Title | Mobile marketing : |
| Remainder of title | achieving competitive advantage through wireless technology / |
| Statement of responsibility, etc. | Alex Michael, Ben Salter. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Amsterdam |
| Name of producer, publisher, distributor, manufacturer | Butterworth-Heinemann, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2006 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,237p. : |
| Other physical details | ill. ; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telemarketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salter, Ben. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | HF 5415.1265 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number suffix | .M53 2006 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Halal Development Corporation Library | Halal Development Corporation Library | Open Shelves | 17/11/2020 | HF 5415.1265 .M53 2006 | HDC 0000487 | 24/05/2023 | 24/05/2023 | Book |