Factor of Awareness in Searching and Sharing of Halal Food Product among Muslim Families in Malaysia / Siti Zanariah Yusoff , and Nor Azura Adzharuddin

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Siti Zanariah Yusoff [author]

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Material type: Text

TextPublication details: France : EDS Sciences, 2017Description: 7 pagesContent type:

text

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computer

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online resource

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Summary: Information search activities are fundamental in information sharing, especially for the context of information confusion in the market for halal products. This research paper will focus on awareness factor in information searching and sharing of halal products in the Muslim families. Recently, the halal issue has become the hot topic as it involves community religious tenets. This study aims to enrich communications literature in terms of information seeking in halal food products. The sample of the research consisted of 340 Muslim families in Bangi, Selangor. The data are collected through questionnaire and analyzed using descriptive analysis and inferential analysis such as correlation. The result of the study revealed that awareness factor is significantly correlated with information seeking behavior among Muslim family.

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Conference Paper	Halal Development Corporation Library Open Shelves	CONF 000059 (Browse shelf(Opens below))	Available

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Previous	CONF 000056 Education as Moderator to Knowledge Consumers in Creating Awareness of Halal Food Consumption /	CONF 000057 Spearheading Entrepreneurship Through Collaboration Education	CONF 000058 Evaluation of Business Excellence among Halal Certified Food Manufacturers in Malaysia /	CONF 000059 Factor of Awareness in Searching and Sharing of Halal Food Product among Muslim Families in Malaysia /	CONF 000060 Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia /	CONF 000061 Fakta Ilmiah Tentang Keharaman Babi /	CONF 000062 Feature Extractor for the Classification of Approved Halal Logo in Malaysia /	Next

Information search activities are fundamental in information sharing, especially for the context of information confusion in the market for halal products. This research paper will focus on awareness factor in information searching and sharing of halal products in the Muslim families. Recently, the halal issue has become the hot topic as it involves community religious tenets. This study aims to enrich communications literature in terms of information seeking in halal food products. The sample of the research consisted of 340 Muslim families in Bangi, Selangor. The data are collected through questionnaire and analyzed using descriptive analysis and inferential analysis such as correlation. The result of the study revealed that awareness factor is significantly correlated with information seeking behavior among Muslim family.

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