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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne

By: Contributor(s): Material type: TextTextBoston, Mass. : Harvard Business School Press, 2005Description: xv,240p. : ill. ; 25cmISBN:
  • 1591396190 (hbk.).
Subject(s): LOC classification:
  • HF 5415.6  .153 .K49b 2005
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Includes bibliographical references and index

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