Internet marketing, start-to-finish / Catherine Juon, Dunrie Greiling & Catherine Buerkle.

By:

Juon, Catherine

Contributor(s):

Material type: Text

TextIndianapolis, Ind. : Que, [2011], c2012Description: xxii,293p. : ill. ; 23cmISBN:

9780789747891 (pbk)

Subject(s):

Internet marketing

LOC classification:

HF5415 .1265 .J86 2012

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Halal Development Corporation Library Open Shelves	Non-fiction	HF5415.1265 .J86 2012 (Browse shelf(Opens below))	Available		HDC0001258

Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics--Cover. Includes index.

Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It's all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo's state of the web report.

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