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MNCs and religious influences in global markets Drivers of consumer-based halal brand equity by Muhammad Mohsin Butt, Susan Rose, Stephen Wilkins & Junaid Ul Haq

By: Contributor(s): Material type: ArticleArticlePublication details: Bingley, United Kingdom : Emerald Publishing Limited, 2017Description: 1 online resource (25pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISSN:
  • 0265-1335
Subject(s): Online resources:
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Item type Current library Call number Status Date due Barcode
Articles Halal Development Corporation Library Open Shelves JART 002096 (Browse shelf(Opens below)) Available

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