Esslinger, Hartmut,  1944- <br/><br/>
A fine line :  how design strategies are shaping the future of business / 
Hartmut Esslinger 
 - 1st ed. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>"Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the Greening of planet, Inc -- Design-driven strategies for better business--and a better world -- The factories." 
<br/><br/><label>ISBN: </label>9780470451021 (hbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial design.<br/>New products.
<br/><br/><label>LC Class. No.: </label>TS 171   / .E85 2009