Fornell, Claes. <br/><br/>
The satisfied customer :  winners and losers in the battle for buyer preference / 
Claes Fornell. 
 - 1st ed. 
 - viii,247p. :    ill. ;    25cm. 
<br/><br/> Includes bibliographical references (p. [231]-237) and index. 
<br/><br/><label>ISBN: </label>9780230604063 (pbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Consumers� preferences.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF 5415.335  /  .F67 2007