McKain, Scott. <br/><br/>
What customers really want :  how to bridge the gap between what your organization offers and what your clients crave / 
Scott McKain. 
 - xxviii,195p. ;    24cm. 
<br/><br/> Includes bibliographical references (p. 189-192) 
<br/><br/><label>ISBN: </label>9780785288367 (pbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Customer services--Management.<br/>Marketing--Psychological aspects.<br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.55  /  .M34 2005