Anderson, Dave,  1961- <br/><br/>
How to deal with difficult customers :  10 simple strategies for selling to the stubborn, obnoxious, and belligerent / 
Dave Anderson. 
 - xxvi,159p. ;    23cm. 
<br/><br/> Includes bibliographical references (p. 159). 
<br/><br/>"Understand the ten truths about SOBs! -- Toughen up, sharpen up, grow up & go up! -- Don�t just be better, be different! -- Take the fight out of the sales process! -- How to face and finesse the SOB "quadruple threat"! -- Shovel the piles while they�re small! -- Create a cult! -- Create urgency to buy today! -- Learn to read an SOB�s mind -- Be prepared to walk away!." 
<br/><br/><label>ISBN: </label>9780470045473 (hbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.
<br/><br/><label>LC Class. No.: </label>HF 5438.25  /  .A5213 2007