Lovelock, Christopher <br/><br/>
Essentials of services marketing / 
Christopher Lovelock, Jochen Wirtz and Patricia Chew 
 - xxxii,567p. ;    ill. ;    27cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789810679958 (pbk.). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HD 9980.5  /  . L69 2009