Powell, Guy R. <br/><br/>
ROI of Social media :  how to improve the return on your social marketing investment / 
 ROI of social media 
Guy Powell, Steven Groves, Jerry Dimos. 
 - xviii,289p. :    ill. ;    24cm. 
<br/><br/> Includes bibliographical references (p. 279) and index. 
<br/><br/><label>ISBN: </label>9780470827413 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Online social networks--Economic aspects.<br/>Social media--Economic aspects.<br/>Social media--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  /  .P69 2011