Ahasanul Haque,

Non-Muslim consumers' perception toward purchasing halal food products in Malaysia / by Ahasanul Haque, Abdullah Sarwar, Farzana Yasmin, Arun Kumar Tarofder and Mirza Ahsanul Hossain - Bingley, U.K. : Emerald Group Publishing Limited, 2015 - 1 online resource (17 pages)


Consumer behavior
Food industry and trade
Halal food industry