Ahasanul Haque,
Non-Muslim consumers' perception toward purchasing halal food products in Malaysia /
by Ahasanul Haque, Abdullah Sarwar, Farzana Yasmin, Arun Kumar Tarofder and Mirza Ahsanul Hossain
- Bingley, U.K. : Emerald Group Publishing Limited, 2015
- 1 online resource (17 pages)
Consumer behavior
Food industry and trade
Halal food industry