The Antecedents of Halal Consumption Congruence (HaCC) of Malaysia's Halal Food Products : a Conceptual Approach
/ Mahiah Said & Faridah Hassan
- Malaysia: PAK Publishing, 2014
- 1 online pages (11 pages)
Extract from: Handbook on the Emerging Trends in Scientific Research (Proceedings Book of ICETSR, 2014, Malaysia), 2014 (pages 321-331) Includes bibliographical references