Al-Nashmi, Murad Mohammed

The relationship between Islamic marketing ethics and brand credibility : a case of pharmaceutical industry in Yemen / Murad Mohammed Al-Nashmi, Abdulkarim Abdullah Almamary - United Kingdom : Emerald Publishing 2017 - 1 online resource (29 pages)

Extract from: Journal of Islamic Marketing, 2017, volume 8, number 2 (pages 261-288) Includes bibliographical references

1759-0833


Marketing (Islamic law)
Pharmaceutical industry--Yemen