Abbo, Marie-Hélène, <br/><br/>
An Exploratory Study on the Impact of Two Ingredient Branding Strategies on the Host Brand / 
by Marie-Hélène Abbo 
 - [No place] :   [publisher not identified],   [no year] 
 - 1 online resource (9 pages) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Entrepreneurship<br/>Marketing