000 02929nam a22003611u 4500
001 02799
003 HDC
007 cr bn ---
008 201220p n 10 eng
040 _aHDC
100 _aKhatijah Othman
_eauthor
_9843
245 0 _aEducation as Moderator to Knowledge Consumers in Creating Awareness of Halal Food Consumption /
_cKhatijah Othman, Suhailiza Md Hamdani, Mashitah Sulaiman, Roslizawati Ramly and Marina Munira Mutalib
260 _aNilai, Negeri Sembilan :
_bUniversiti Sains Islam Malaysia,
_c2018
300 _a6 pages :
_billustrations
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
520 _aIt is imperative for the Muslim to observe the consumption according to Islamic teaching based on the Quran and Sunnah and according to the Islamic Fiqh. Education in terms of basic Islamic rules in regards to the Muslim food is very important especially to create awareness in determine the Halalness of the food consumed. Hence this study focusses on education as moderator towards knowledge and awareness of the Muslim consumers over their consumption of Halal food product. Data were collected from 162 respondents on a random sampling basis. Quantitative analysis was conducted using SEM AMOS version 22 in determining education as moderator to knowledge and awareness of Muslim consumers. The finding shows that the level of the education plays a significant role as moderator in strengthening the knowledge of Muslim consumer in utilizing Halal food product. It indicates that knowledge is positively significant related to awareness. However, the relationship of understanding related to awareness is not significant maybe due to the attitude and practices of the Muslim consumer themselves. The study shows that consumers' education moderates the relationship between knowledge and awareness. Hence the emphasis of relevance government sector and other Islamic institution to educate the society at large and Muslim consumers in specific is crucial as for them to get the benefit of education in increasing knowledge and awareness that comply with Shariah in food consumption.
650 _aAwareness,
_9845
650 _aEducation,
_9844
650 _aHalal food product.
_9326
650 _aMuslim consumer,
_9584
650 _aShariah compliance,
_9846
700 _a Mashitah Sulaiman,
_eauthor
_9847
700 _a Suhailiza Md Hamdani,
_eauthor
_9848
700 _aMarina Munira Mutalib
_eauthor
_9850
700 _aRoslizawati Ramly
_eauthor
_9849
711 _aKnowledge Management International Conference (KMICe) 2018,
_cMiri, Sarawak, Malaysia
_d25 -27 July 2018,
856 _zRequest full-text at [email protected]
942 _2lcc
942 _cAR
942 _kCONF 000056
999 _c186
_d186