000 01950nam a22003131u 4500
001 02809
003 HDC
007 cr bn ---
008 201220p2017 ne n b 10 eng
040 _aHDC
100 _aSiti Zanariah Yusoff
_eauthor
_9881
245 0 _aFactor of Awareness in Searching and Sharing of Halal Food Product among Muslim Families in Malaysia /
_cSiti Zanariah Yusoff , and Nor Azura Adzharuddin
260 _aFrance :
_bEDS Sciences,
_c2017
300 _a7 pages
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
520 _a Information search activities are fundamental in information sharing, especially for the context of information confusion in the market for halal products. This research paper will focus on awareness factor in information searching and sharing of halal products in the Muslim families. Recently, the halal issue has become the hot topic as it involves community religious tenets. This study aims to enrich communications literature in terms of information seeking in halal food products. The sample of the research consisted of 340 Muslim families in Bangi, Selangor. The data are collected through questionnaire and analyzed using descriptive analysis and inferential analysis such as correlation. The result of the study revealed that awareness factor is significantly correlated with information seeking behavior among Muslim family.
650 _aElectronic journals.
_9885
650 _aHumanities Periodicals.
_9883
650 _aSocial sciences Periodicals.
_9882
650 _aSocial sciences.
_9884
700 _aNor Azura Adzharuddin
_eauthor
_9886
711 _aSHS Web of Conferences
856 _zRequest full-text at knowledge@hdcglobal.com
942 _2lcc
942 _cCONP
942 _kCONF 000059
999 _c196
_d196