000 01086nam a2200265#a 4500
001 00606
003 HDC
007 ta
008 230623s2009 xx 000 0 eng d
020 _a9780470451021 (hbk.).
040 _aHDC
050 _aTS 171
_b.E85 2009
100 _aEsslinger, Hartmut,
_d1944-
245 2 _aA fine line :
_bhow design strategies are shaping the future of business /
_cHartmut Esslinger
250 _a1st ed.
264 _aSan Francisco :
_bJossey-Bass,
_cc2009
500 _aIncludes bibliographical references and index.
505 _a"Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the Greening of planet, Inc -- Design-driven strategies for better business--and a better world -- The factories."
650 _aIndustrial design.
650 _aNew products.
942 _2lcc
942 _cBK
942 _kTS 171
942 _m.E85 2009
999 _c22244
_d22244