000 00951nab a2200265 u 4500
001 03368
003 HDC
007 cr bn ---
008 210108p xx n |0 eng
040 _aHDC
100 _aAbbo, Marie-Hélène,
_eauthor
_92630
245 3 _aAn Exploratory Study on the Impact of Two Ingredient Branding Strategies on the Host Brand /
_cby Marie-Hélène Abbo
260 _a[No place] :
_b[publisher not identified],
_c[no year]
300 _a1 online resource (9 pages)
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
650 _aBranding (Marketing)
_91064
650 _aEntrepreneurship
_9209
650 _aMarketing
_9378
856 _zRequest full-text at [email protected]
942 _2lcc
942 _cAR
942 _kJART 000036
999 _c754
_d754