The ultimate question : driving good profits and true growth /
Reichheld, Frederick F.
The ultimate question : driving good profits and true growth / Fred Reichheld. - xi,211p. : ill. ; 25cm.
"Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number."
1591397839 (hbk.)
Consumer satisfaction.
Customer loyalty
Customer relations.
Employee motivation.
HF 5415.5 / .R439 2006
The ultimate question : driving good profits and true growth / Fred Reichheld. - xi,211p. : ill. ; 25cm.
"Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number."
1591397839 (hbk.)
Consumer satisfaction.
Customer loyalty
Customer relations.
Employee motivation.
HF 5415.5 / .R439 2006