The satisfied customer : winners and losers in the battle for buyer preference /

Fornell, Claes.

The satisfied customer : winners and losers in the battle for buyer preference / Claes Fornell. - 1st ed. - viii,247p. : ill. ; 25cm.

Includes bibliographical references (p. [231]-237) and index.

9780230604063 (pbk.).


Consumer satisfaction.
Consumers� preferences.
Customer relations.

HF 5415.335 / .F67 2007
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